Apr 19, 2023CLIENT LISTENINGUsing client interviews to enhance the client journeyThere is a lot of mystery surrounding Client Journey Mapping and a corresponding reluctance to go out and ask clients about it. We have...
Nov 21, 2019BUSINESS DEVELOPMENTClient journey mapping in professional services firmsMarketing and business development teams in professional services firms are grappling with the client journey map. Many are wondering how...