It is not just about the where, it is about the how. A focus on delivering through a certain model, or through or with a certain technology

Podcasts are increasing in popularity and marketing teams from a range of businesses are following the trend. Since lockdown people are...

Unsurprisingly the importance of having a strong digital presence has risen up the agenda of most firms, big and small, in 2020.

Marketeers like a good survey. We like to understand what makes people think and how mood and desires change. Curiosity helps us...

Survival is different. We need to adapt and change because doing what we did before just isn’t an option.

I have been speaking to General Counsels at a range of firms to find out what they want from their external advisers in the coming months...

As we enter the second half of January, many of us are starting to struggle with our New Year’s Resolutions. Some of you might have...

As the decade draws to a close, we set out the top business development resolutions that your team should embrace in 2020.

What makes a great marketing strategy? What drives growth in profession services firms? We asked the CMOs of professional services firms.

Marketing and business development teams in professional services firms are grappling with the client journey map. Many are wondering how...