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    How to get a client listening programme up and running
    • Jan 27, 2021
    CLIENT LISTENING

    How to get a client listening programme up and running

    With in-person events having been cancelled and informal opportunities to meet and speak to clients few and far between, many firms are usin
    What have we learnt in 2020?
    • Dec 1, 2020
    BUSINESS DEVELOPMENT

    What have we learnt in 2020?

    2020 has been a year that we will not forget. It is probably not the first year that those words have been uttered, we have a feeling...
    Client listening: Sugar coating feedback
    • Oct 21, 2020
    CLIENT LISTENING

    Client listening: Sugar coating feedback

    We have all been there. We have something to say. We know that delivering the message will be of value to the client and to the...
    Client listening: Recording interviews
    • Oct 2, 2020
    CLIENT LISTENING

    Client listening: Recording interviews

    Do you record your interviews? This question is one that is often asked. At first glance it is a question that should be relatively...
    Going beyond client-centric: It’s not you, it’s me
    • Sep 16, 2020
    CLIENT LISTENING

    Going beyond client-centric: It’s not you, it’s me

    Your firm has just closed a deal. Someone is tasked with writing the press release. They start in the traditional manner. Partner A is...
    What are heuristics? Mental shortcuts & client feedback
    • Jul 14, 2020
    CLIENT LISTENING

    What are heuristics? Mental shortcuts & client feedback

    There are many biases that exist. Understanding that they exist and noticing when they might be at play can help you to be better able
    Client listening: Listening with ting
    • Jun 3, 2020
    CLIENT LISTENING

    Client listening: Listening with ting

    When I was invited to write about client listening, something I feel passionately about, I decided to go back to basics. I stumbled by...
    Coronavirus: What do General Counsels need from law firms?
    • Apr 6, 2020
    CLIENT LISTENING

    Coronavirus: What do General Counsels need from law firms?

    I have been speaking to General Counsels at a range of firms to find out what they want from their external advisers in the coming months...
    Developing strategy from client feedback programmes
    • Mar 9, 2020
    CLIENT LISTENING

    Developing strategy from client feedback programmes

    The benefits of client feedback programmes are well known. The results can help improve decision making, they can help a firm identify...
    Client journey mapping in professional services firms
    • Nov 21, 2019
    BUSINESS DEVELOPMENT

    Client journey mapping in professional services firms

    Marketing and business development teams in professional services firms are grappling with the client journey map. Many are wondering how...
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