PSMG Case Study

- TRAINING -

CHALLENGE

PSMG is the Professional Services Marketing Group. They bring together marketers and business developers in the professional services sector. They want to make sure that their members have access to up-to-date training and continuous learning. Often marketing and business development training is old-fashioned and focused on themes that pop up again and again.

WHAT WE DID

Client Talk work with PSMG to provide new thinking and interactive training. We have run workshops on how to present online, client listening masterclasses, sessions on the importance of influence and we have hosted Client “Talking Heads” sessions. Our founder, Claire Rason, was even invited to guest edit a copy of Centrum Magazine – all about Client Listening.

RESULTS

We get fantastic feedback from participants which is why this is a partnership that continues to grow. PSMG is able to fully achieve its aim of enhancing the perception of marketing and business development professionals within PSF through quality training.

AT A GLANCE

Training and coaching
Client Listening
Professional Services Business Development

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WHAT OUR CLIENTS SAY

RAYA BLAKELEY-GLOVER
GLOBAL HEAD OF BUSINESS DEVELOPMENT
BIRD & BIRD

You are both excellent presenters and did a great job of getting the audience involved and driving engagement. Your experience and background help you to provide real-life examples and anecdotes/case studies that resonate with attendees"

YASEMIN BAIRD
MARKETING DIRECTOR
MONTAGU EVANS

I am very pleased to have Client Talk retained as our client listening and feedback provider. The service is professional, well thought through, quick turnaround, and provides valuable data for our business. completely tailored to us.

I've used a variety of providers but Client Talk is, by far, one of the best I've worked with, and will continue to not only use their service but recommend to our clients..

BEN KENT
FOUNDING DIRECTOR
MERIDIAN WEST

It was great to work with Claire on this project. It was a big project with tight deadlines. Claire was brilliant at project management; came up with great ideas and moderated her sessions with skill.

SARAH TALLACK
HEAD OF APPRENTICESHIPS
ARK

A big thank you to Claire Rason for coming to Ark to facilitate a Lego Serious Play workshop on creativity today for colleagues across our central teams, as part of our Learning at Work Month. The session was brilliant; very collaborative and generated lots of ideas for how we can be more creative in our work.

PSMG CASE STUDY